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Regal Springs

Regal Spring – Reinventing Real Estate Excellence

Regal Springs, formerly known as Chandra Township, approached us seeking a complete overhaul of their brand identity for a premium real estate project. They envisioned a transformation that would reflect modernity and exclusivity.

Client Background:

Regal Springs, formerly known as Chandra Township, approached us seeking a complete overhaul of their brand identity for a premium real estate project. They envisioned a transformation that would reflect modernity and exclusivity.

Challenges:

Complete Rebranding:Complete Rebranding: The transition from Chandra Township to Regal Springs demanded a comprehensive rebranding strategy to establish a fresh and distinctive identity.

Market Repositioning: The objective was to reposition Regal Springs as a high-end real estate project, catering to a discerning clientele.

Unified Brand Presence:The project required a unified and impressive presence across various platforms, both online and offline.

Deliverables:

  • Brand Visual Identity
  • Brand Awareness Activities
  • Online & Offline Campaign
  • Brand Strategy
  • Brand Style Guide
  • Media Plan
  • Promotional Strategy
  • TV Commercials
  • Marketing Collateral
  • 2D & 3D Layout
  • Walkthrough
  • Website

Results:

    1. Successful Rebranding: The transition from Chandra Township to Regal Springs was met with overwhelming positive feedback, elevating the project’s perceived value.
    2. Increased Interest and Inquiries:  Regal Springs experienced a 50% surge in inquiries and site visits within the first six months, indicating heightened interest from potential buyers.
    3. Enhanced Market Perception: Regal Springs successfully repositioned itself as a premium real estate brand, attracting a more discerning clientele.
    4. Consistent Brand Image: The new brand identity and marketing materials maintained a consistent and
      luxurious aesthetic, reinforcing Regal Springs’ image as a high-end development.

Conclusion:

The revival of Regal Springs from Chandra Township, an exclusive real estate project exemplifies the transformative power of strategic rebranding. From scratch by carefully crafting a new identity and executing a comprehensive marketing campaign, Regal Springs has now increased visibility and solidified its position as a distinguished player in the upscale real estate market.