Lotte Coffee Bite – Brewing Success with “Coffee Bite Rich”
Lotte India, a prominent player in the industry, approached us with the task of designing a product and its corresponding packaging for their latest offering, “Coffee Bite Rich”. Designing an enticing product in line with Lotte’s brand, and creating standout packaging that communicates a unique selling point was the greatest challenge we had.
Client Background:
Lotte India Corporation Ltd, a prominent player in the industry, approached us with the task of designing a product and its corresponding packaging for their latest offering, “Coffee Bite Rich”.
Challenges:
Creating a Standout Packaging: Developing packaging that not only protects the product but also effectively communicates the unique selling points of “Coffee Bite Rich.”
Optimising Shelf Tucker: Maximising product visibility and accessibility while efficiently utilizing available shelf space poses a significant challenge for shelf tucker.
Deliverables:
3D Models of the Products: Developed highly detailed 3D models of “Coffee Bite Rich” to accurately represent its appearance and texture.
Master Packaging Solutions: Created a comprehensive packaging solution that not only safeguards the product but also serves as a visual representation of its premium quality.
Results:
Successful Product Launch: “Coffee Bite Rich” was successfully introduced to the market, receiving positive feedback f rom consumers and achieving steady sales growth.
Continued Market Presence: “Coffee Bite Rich” continues to be a live and existing product, demonstrating its sustained popularity and market relevance.
Client Satisfaction: Lotte India was highly satisfied with both the product and packaging designs, recognizing them as a true representation of the brand’s commitment to quality and innovation.
Conclusion:
The successful collaboration between us and Lotte in creating and designing “Coffee Bite Rich” exemplifies the power of innovative and consumer-centric products and packaging design. Lotte was highly satisfied with both the product and packaging designs. “Coffee Bite Rich” was successfully introduced to the market. The product is still live and existing.